FIRE-GRILLED AJVAR, MADE THE DOMAĆE WAY

Fire-grilled. Domaće. Made in Serbia.

This is how real Balkan Ajvar starts: over a fire. It's not about how many jars we can make, it's about how good is each jar.

Our Spicy Balkan Ajvar is made in Serbia using the traditional domaće (homemade) way, with red peppers grilled directly over an open fire.

The peppers are grilled until their skins are beautifully charred and smoky, bringing out their natural sweetness and that unmistakable fire-grilled flavour. They're then slowly cooked down for 4 hours and finished with olive oil (no seed oil) to create a rich, silky Balkan red pepper and eggplant spread.

No shortcuts. No seed oils. Just fire, peppers, time and tradition.

THE FIRE MAKES THE AJVAR

If you've ever had homemade Balkan Ajvar, you know: the fire is everything.

Grilling the peppers directly over an open flame gives our Ajvar its signature smoky, slightly charred flavour that you simply can't get from taking shortcuts.

This is the traditional Balkan way of making Ajvar at home, passed down through generations and still made in kitchens across Serbia and the Balkans today.

Fire-grilled peppers. Slow-cooked for hours. Made the domaće way in Serbia.

READY TO SPREAD IT ON ANYTHING

Our slightly spicy Ajvar is a smoky, savoury and versatile Balkan spread that goes way beyond the appetizer plate.

Spread it, dip it, spoon it, or eat it straight from the jar. We don't judge (not this time).

Try it with:

• Ćevapi and grilled meats

• Sausages, schnitzel, lamb and chicken

• Eggs and breakfast toast

• Grilled cheese and sandwiches

• Burgers, wraps and grilled pitas

• Pizza and flatbreads

• Perogies

• Eggplant Parmesan

• Avocado toast

• Fried tofu

• Stews and Balkan dishes

• Charcuterie and cheese boards

Or just grab a spoon. You know what to do.

NO SEED OIL. NO SHORTCUTS.

Traditional Ajvar takes time, and we're okay with that.

We grill our red peppers and eggplant directly over fire, then slowly cook them for hours to develop their deep smoky flavour and rich texture. We finish our Ajvar with olive oil for that smooth, silky consistency.

No seed oil. No preservatives. No added sugar. No shortcuts.

Just the old-school Balkan way.

SIMPLE INGREDIENTS

• Fire-grilled red peppers & eggplant

• Olive oil, never seed oil

• No Citric Acid — we use vinegar instead. Read more here.

• All Natural Ingredients

• No Preservatives

• No Added Sugar

• Low Calorie

• Low Fat

• Gluten-Free

• Soy-Free

• Vegan

• Plant-Based

Read why we don't use seed oil. Read more here.

A FAMILY RECIPE, MADE IN SERBIA

Ajvar isn't meant to be rushed.

It's the smell of peppers grilling over a fire. It's the smoky kitchen. It's the hours of cooking. It's the recipe passed down from your baka.

Our Ajvar is made in Serbia using the traditional, old-school method of fire-grilling peppers and eggplant before slowly cooking them down.

It's the domaće way: simple ingredients, traditional methods and plenty of time.

From the fire in Serbia to the jar. From our Balkan family tradition to your table.

PRODUCT DETAILS

Product: Spicy Balkan Fire-Grilled Ajvar
Flavour: Slightly Spicy
Size: 310g glass jar
Origin: Made in Serbia
Type: Fire-Grilled Balkan Red Pepper & Eggplant Spread
Dietary: Vegan, Plant-Based, Gluten-Free, Soy-Free, No Preservatives

Storage: Store in a cool, dry place. Refrigerate after opening for 7 days.

Artwork by Canadian Artist Mark Sirus